The concept ”Fair Welfare” was founded by the International Institute of Coffeeology.
This is an evident consequence of the responses that the Institute whose main objective is promoting and defending the coffee sector, was under obligation to give in order to address the following fundamental issues:
Does the nature of agricultural projects affect the quality of the farmers’ life?
Does nutrition quality only depend on strong agricultural growth?
Does the improvement in the coffee sensory profile at the beginning of the production process entail a better nutrition quality for the twenty-five million planters and agricultural participants, on a large scale?
Does this improvement through its impact on the quality, lead to behavioural changes in consumers’ eating habits?
“Fair Welfare“ allows a genuine and real participation in the well-being of the most vulnerable by enabling them to increase the quality and productivity of the cultivated coffees.
It is a certain and real means to contribute to the improvement of the quality of life of the twenty-five million planters who can hardly live or rather survive despite their hard work.
The concept “Fair Welfare“ is framed within the International Institute of Coffeeology’ actions intended to promote, develop and defend the whole coffee sector everywhere in the world, and increase its value.
“ Fair Welfare“ thus differs from two widespread market conceptions
namely, fair trade and free market.
Actually, too often, the small-scale farmers are victimized by these monopolies through lack of means (technical and financial among others) to access them.
All the more so since they are under obligation to comply with numerous and costly middle people, unavoidable between producer and market. That is the way wealth is destroyed and profit sharing is replaced by poverty sharing.......
The association “ Fair Welfare” as a neutral, humanitarian organization, beneficial to the general public and non profit making, promotes the principle of freedom in trade founded on the qualitative and quantitative improvement of coffee.
The inconsistencies in the fair trade and free market policies, are perfectly demonstrated by .......
...the disastrous food fraud plaguing the whole coffee sector and restraining its worlwide development as it is also by twenty-five million planters precariously surviving on despite their harsh work.
Some doubts may arise about this concept in so far as it becomes obvious that it stands in the way of freedom of trade, the only guarantee of true equity in this matter.
Indeed, not a single law should impose on a potential buyer any or other supplier to the detriment of another one, on pain of putting at a disadvantage the non-accredited supplier and on pain of annihilating any will to improve the quality of the product..
The reality is that fair trade destroys wealth and shares poverty.
The genuine fair trade is free trade, the one that grows thanks to the willing agreement of the parties involved.
As far as free market is concerned, it leads to prosperity but, however it is very badly “ shared “...
This prosperity, grounded on the value of work, raises lifestyle and well-being.
The problem is that this notion of free market, excludes a great many farmers ( the great majority ) from accessing this same well-being they are entitled to.
Indeed, small-scale farmers, cannot afford ( technically and financially ...) to enter that market.