Does the improvement in the coffee sensory profile at the beginning of the production process...
... entail a better nutrition quality for the twenty-five million planters and agricultural participants, on a large scale?
Promoting, developing, defending
...the whole coffee sector everywhere in the world, and increasing its value....
“ Fair Welfare” falls fully within the framework of the actions led by the International Institute of Coffeeology aiming at promoting, developing and defending the whole coffee sector everywhere in the world.
As a matter of fact, all the participants involved in this huge market can find their own advantage through an intelligent intervention focussed on improving coffee quality..
The related increase in the sales volumes plays a part in bettering the purchasing power of farmers who, otherwise, can hardly earn a living by their work.
This is really a genuine know-how we are willing to transmit to the small-scale producers with a view to grant them a more significant and better share in the profits.
The resulting qualitative effects will obviously impact the exported volumes towards a real betterment in the well-being of the interveners involved in this huge market.
In keeping with the International Institute of Coffeeology’s particular sensitivity regarding the coffee sector and in order to respect its commitment on behalf of the most vulnerable, the association grants the label “ Fair Welfare “.
Label obtaining is conditioned by the producers' respect of the Institute’s requirements determining the rules of good agricultural practice concerning coffee and thus allowing the achievement of an added value going directly towards the producers.
The association freely provides the “Fair Welfare“ partner producers with labelled bags meant for exports.
The label and the quality charter
...an exceptional added value.......
... buyers - sellers....
The association also makes its data-base available to small-scale planters regarding professional buyers from the five continents and doing so, it cuts out many costly middle people.
In addition, the IIC may also buy them directly a part of their productions.